Posted on Tue, 07 October 2014 in Expert-dog-behaviorist-trainers-videos

Premack explained

Ian Dunbar

The Premack principle is often misunderstood but when correctly applied gives you one of the most powerful tools in your training toolbox. In one of their iWoof talks, Ian Dunbar and family provide a clear explanation with examples. The Premack principle suggests that if a dog wants to perform an activity (a high frequency behavior / eating ice cream), they`ll be willing to perform a less desirable activity (low frequency behavior / eating spinach) in order to do so. The less desirable behavior can be reinforced by the more desirable behavior. In dog training this means that we can harness the exciting, motivating power of our dog`s favorite behaviors as reinforcers for the behaviors we want them to do. We can string behavior routines together to charge each step with the positive association of a primary reward.

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